Sales consultancy · London

We grow your brand where the UK shops.

Amazon, TikTok Shop, retailer marketplaces and your own store — backed by the retail and wholesale accounts that scale them. Hands-on sales consultancy for consumer brands in the UK.

Start a conversation → What we do

Who we are

Sales experience from the supplier's side of the table.

Unsal Ltd is an independent sales consultancy. We work with consumer brands, manufacturers and distributors to open and grow accounts in UK retail, wholesale and online channels — and with UK businesses building distributor networks abroad.

We have sat across from national retail buyers and run distributor teams ourselves. So the plans we hand over are ones a real sales team can execute, with the budget a growing brand actually has.

Commercial, not theoretical

Built to win listings and move volume, not to fill a slide deck.

Measured, not assumed

Targets set on sell-in, sell-out and margin — and we report against them.

Independent

We don't represent competing brands in your category. Our advice answers to you.

10+years in FMCG & toy sales

5national discount chains managed as key accounts

2global brands — Mattel and L'Oréal

UK·TRmarkets we sell into and between

Where our experience comes from MattelL'OréalBİMA101ŞOKHakmar ExpressTedi

What we offer

Four ways we grow your sales.

Each runs standalone or as part of a full go-to-market programme.

Go-to-market & channel strategy

Which channels, which accounts, in which order — with a price architecture that holds across retail, wholesale and online.

Channel plan
Price ladder
Forecast

Key account management

Buyer pitches, range reviews, joint business plans and trade terms negotiation with national retail chains and discounters.

Buyer pitches
JBPs
Trade terms

Distributor & wholesale development

Selecting, setting up and managing distributors, agents and wholesale partners — with the incentives and reporting that keep them selling.

Partner search
Contracts
Sell-out tracking

E-commerce & marketplace sales

Amazon, TikTok Shop and retailer marketplaces run as a real sales channel, with per-SKU profitability and pricing that protects your retail accounts.

Amazon
TikTok Shop
Retail marketplaces

How we work

From first audit to growing accounts.

We don't stop at the recommendation — we sit in the meetings with you.

1
Assess
We review your range, pricing, accounts and sales data to see where volume and margin really come from.
2
Plan
A channel and account plan with target customers, price architecture, terms and a realistic forecast.
3
Sell
We open doors — pitching buyers, negotiating terms and onboarding distributors alongside your team.
4
Grow
We track sell-in and sell-out against target and hand over the processes to keep growing.

"A great product isn't enough. You need the right buyer, the right terms and the stock to deliver on the day."

Kadir built his career in consumer goods sales — in distributor and traditional-channel sales at L'Oréal, then as Senior Key Account Executive at Mattel, where he ran national discount retail chains and set up and led the distributor model. He founded Unsal Ltd in London in 2021.

A. Kadir UnsalDirector, Unsal Ltd

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